Brand Focus: Bausch + Lomb

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GOAL

At this point this product was designed, Patton Design had excellent credentials in advancing cataract surgery for 15 years, producing great innovations for Alcon Surgical Series 20,000 as well as Infinity software. The firm approached Bausch + Lomb with its ideas for a next-level innovation in ophthalmic surgery, causing the company to excitedly engage the firm to once again revolutionize the cataract space. Patton Design started by presenting a worldwide marketing analysis embodied in realistic mock-ups. Doug spearheaded all aspects of development: marketing, engineering, design, software, hardware, and fluidics, all of which centered around the patient-nurse-surgeon experience.

 

“An invention is, by its very nature, interdisciplinary. Along the path that extends from concept to final solution, an inventor must learn to speak the many languages of science, business, design, and engineering.” - Doug Patton

 

SUCCESS

Great innovations took B + L from number 3 in the marketplace to number 2—an incredible accomplishment. Innovations in GUI software, industrial design, and Bluetooth technology contributed to service and manufacturing efficiency and satisfaction. This resulted in the B+ L Stellaris that, since its inception, has dominated the marketplace.

 

REVIEW

Since the introduction of the B + L Stellaris, Doug has focused on a related effort—his start-up company Ophthalmic Synergies. He considers this effort the next revolution in cataract surgery, combining phaco and femto laser technology in one integrated surgical process that preserves eyesight and reduces surgical complications.

bausch.com