BRAND FOCUS   For the Apple Computer Workspace initiative, Patton Design was tasked with looking more than a decade into the future to explore how emerging technologies could reshape the way people work, think, and communicate.

The investigation was grounded not in technology alone, but in enduring human principles—physiological comfort, psychological well-being, and collaborative communication. Every concept was developed through the lens of classical human needs, ensuring that innovation served people rather than overwhelming them.

SUCCESS   In just three months, Patton Design delivered a bold and comprehensive vision of the future workplace. The project received international press recognition for its forward-thinking perspective on how information and communication could seamlessly converge—liberating users from technological complexity rather than constraining them by it.

RESULTS   Patton Design continues to build upon visionary explorations such as this—studying successful innovations, reassessing human needs, and projecting forward to conceptualize transformative products that meaningfully serve humanity.

“My guiding light of creative innovation was to inspire Apple philosophically. My goal was to affect the future of humanity, embracing our idealized needs as people uncompromised and elevated by computer interaction.” - Doug Patton