The product branding strategies are derived from market data analysis that the market research firms typically create. At Patton Design there is a much more successful process where concepts are used to get information back from potential users. 

The market research is done by illustrating many potential ideas so the study has a greater depth of validation. The market data analysis now has more validity for product market research. For strategic brand development of products we also focus on the demographic and psychographic needs of users. Our brand strategy compares these needs to the competition.

Patton Design creates product branding strategies that compare each product feature of the competition to understand the level of importance. This type of market analysis allows product evaluation to decide the importance of corporate investment in the product category. The market researcher is typically an industrial designer with a trained eye towards product branding opportunities; this is unique for market research firms. 

The strategic branding process also includes evaluation of patentable validation to understand which features are available to be patented creating market dominating ideas. 

Patton Design also utilizes paid market research people that fit our demographics to more deeply perform human factor tests on to verify ease of use.


WAVETEK CREATING MARKET LEADERS After competitive worldwide analysis, Patton Design creates market leader for cable test equipment.

WAVETEK

CREATING MARKET LEADERS

After competitive worldwide analysis, Patton Design creates market leader for cable test equipment.

LOEWE STRATEGIC BRANDING CONCEPTS Patton Design created a strategic branding concept for Loewe after analyzing the American market to introduce an innovative new design for television. 

LOEWE

STRATEGIC BRANDING CONCEPTS

Patton Design created a strategic branding concept for Loewe after analyzing the American market to introduce an innovative new design for television. 

ALCON RE-ESTABLISHING MARKET LEADERS After analyzing every competitor in the global cataract market, Patton Design re-establishes Alcon as a surgical leader. Our study involved surgeons, nurses, and hospitals to identify user needs and understand current product weaknesses, allowing Alcon to capitalize on them.

ALCON

RE-ESTABLISHING MARKET LEADERS

After analyzing every competitor in the global cataract market, Patton Design re-establishes Alcon as a surgical leader. Our study involved surgeons, nurses, and hospitals to identify user needs and understand current product weaknesses, allowing Alcon to capitalize on them.